Close by being probably the best cricketer, Virat Kohli is additionally perhaps the greatest brand. Inferable from his height, the 33-year-old is one of the top-paid superstars in India. Kohli as of late declared his choice to venture down as India’s Test chief and accordingly, presently no longer leads India in any of the three organizations.
Notwithstanding, it has now been accounted for that the batting maestro is relied upon to proceed with his reign as the top-paid VIP brand endorser in the nation even in the wake of giving up captaincy from all types of the game. As indicated by a report by Duff and Phelps, Kohli had prior held the best position as India’s most significant superstar brand for the fourth back to back year with a worth of around $238 million.
Santosh Desai, who turns out to be the MD and CEO at Futurebrands India, said that his image esteem wouldn’t be impacted in the short run. In any case, he expressed that his structure will be the key over the long haul. He likewise felt the Delhi player’s relationship with Anushka Sharma will guarantee that his worth as a VIP brand endorser doesn’t reduce.
Virat Kohli will be a rivalry between Virat Kohli and the new commander: Harish Bijoor
“In the short run, not being in charge of things is probably not going to influence his worth as a VIP brand endorser. His relationship with Anushka Sharma, as a team, will assist with facilitating things. In any case, over the long haul, his structure will be vital,” said Santosh Desai as cited by TOI.
“Virat Kohli presently, every other advertisement that you see on TV has Dhoni in it,” he added. Plus, there are a few players like MS Dhoni, and even Sachin Tendulkar, who were at the center of attention in any event, during the fag end of their professions. Harish Bijoor, who turns out to be the CEO at Harish Bijoor Consults, said that brand supports for the most part pursue the person at the top. Subsequently, he felt that the impending supports would be a rivalry among Kohli and the new Test captain.